Hey there,

You know that black hole feeling that can form in your stomach when stepping out of your comfort zone? Yeah, me too.

As I prepare to head to the Small Business Expo to talk about AWeber and our Newsletter Assistant, I'm feeling those nerves. But here's the thing — growth doesn't happen in the safety of our comfort zones. It happens when we stare fear in the face and take the leap.

We've built something awesome with our Assistant. It's already helping thousands of people actually automate the most time consuming parts of their email marketing (the actual research and writing), allowing them to focus on what they love. But for it to grow, I need to leave the safe space behind my desk and talk to the people who need it most. It's about connecting, sharing our story, and showing how the Assistant can transform their businesses.

Here’s why it’s worth it:

• Community Connection: Meeting people face-to-face helps me understand their needs better and build a community around the shared values and goals we have as people.
• Real Feedback: Direct conversations provide insights that no amount of raw numeric data can reveal. They also give opportunities for follow-ups. So if someone tells me they hate it, or something seems confusing, I can dig in.
• Shaping Messaging: Hearing people in their own words is invaluable for refining our positioning and messaging to better land with our audience.

If you’re in Miami on March 6, come say hi at the Expo. And if you haven’t tried it yet, check it out for free for your own business. It’s really easy, just give the Assistant your website. There’s no step 2!

Here’s to facing fears and embracing growth,

Later, homefries.

Chris